Undeniable is a men's fragrance that appeals to the adrenaline junkie who loves the thrill of victory. The unique combination of fresh rain, basil, sage, and cypress mixed with suede and exotic woods make the Undeniable man feel invincible and alive.
What once started as a small town department store owned by Eli Rodriguez soon became a working cowboys dream! Purchased in 1983 Eli's Department Store was transformed into Eli's Western Wear, Inc. Old cowboy friends Alan Lewis and Roland Durrance started in on a business adventure! Goals were set to make Eli's Western Wear the best and most complete western store for the working cowboy.